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| Some Data |
| 96% of customers prefer not spend bad time or taking the time to express their complaint. |
| Only 4% of dissatisfied customers externalize their displeasure, so that each complaint detected, there are 26 don't come to light. |
| 68% of customers who abandon their business relationship with a company, do so because their service is poor. |
| The price a company pays for poor service provided is very high, replace US$1 of a lost customers cost US$10. |
| Related Links |
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| Contact Us |
| zaver@zavermarketing.com |
| marketing@zavermarketing.com |
| (55) 63.06.00.34 |
| Mystery Shopper,
Simulated Purchase, Mystery Consumer, Disguised Employment. |
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A Mystery Shopper is an auditor hired by market research firm or companies as a regular customer and evaluates a number ofpreviously established objectives according to the needs of the companies and various aspects that occur in moments of contact with their customers.
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Our programs will
provide you useful information about
retail stores that allow you to make strategic decisions in
support of customer satisfaction and process improvement which
resulted in increased profitability.
The work as a Mystery
Shopper is
to do evaluations on
department or convenience stores, restaurants, entertainment
centers, banks, pharmacies, etc.. Our Mystery Shoppers are specially trained to visit the stores and act like regular customers. They are real actors and have the appropriate profile to the target audience of the establishment.
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The tool Mystery Shopper also known as "Simulated Purchase" is to "represent" the role of client. In an increasingly competitive environment, companies must adjust their service to the expectations of their target audience, must surprise them and exceeding their expectations by providing a real service "excellent". Customers can not complain or point out as bad service that is provided to the full satisfaction because they have little cultureeven in the field. In this sense, is a measure of quality of service "objective", which are timed times, monitoring procedures, etc.., controllingpreset compliance by the establishment. Mystery Shopping is the only way to seek excellence because the customers only demand what they know or what they consider logical, no surprises of any kind |